Blog post: Beyond the camera - some surprising benefits of media training

You may think media interview training is just for senior management or PR professionals, who need to be ready to face questions from journalists.

But, writes Andy Weltch, the skills you can develop through this kind of training go far beyond the media spotlight, and they can almost certainly benefit you in both your work and personal life.

One of the most powerful outcomes we see from our media training is improved confidence. When you've learned how to handle questions, stay calm under pressure, and deliver messages clearly, you simply feel more in control.

That doesn't just apply to dealing with reporters, but in a range of everyday situations. Whether you're pitching an idea in a meeting, presenting to a board, networking at an event, or dealing with some challenging situation in your personal life, the calm clarity you learn in media training can pay dividends.

It also sharpens your ability to communicate your organisation’s messages. Media training can help you distill complex ideas into short, impactful statements. This clarity translates perfectly into internal communications, presentations, social media, or even just explaining your work to friends and family - helping ensure your message lands with any audience.

And when it comes to online content, media training equips you with the tools to shine in your own videos, podcasts, and posts. As more professionals and organisations create their own content, knowing how to come across as confident, authentic, and concise on camera is a huge asset. You’ll find it easier to plan, film, and promote content that truly resonates, whether that's for work or some personal interest or hobby.

There’s also a direct crossover to public speaking. From body language and tone to handling questions on the fly, the skills you practise in our interview simulations are directly relevant to addressing people at work, speaking at an event, or even giving a speech at a wedding.

At the start of our training sessions, people often tell us they're worried about rambling or freezing. But by the end, those fears have gone, and they feel much better equipped to connect with their audience.

Ultimately, media interview training is about owning your voice. It's a chance to fine-tune how you present yourself and your ideas - not just to the media, but to anyone. Whatever your role, these skills help you show up with confidence, clarity, and purpose.

So even if you're never interviewed on live TV or for your local website, the benefits of media training could still be exactly what you need. And what's more, people tell us they find our training sessions fun too!

Take a look at the Weltch Media website to see what we offer, check out our video, and get in touch to see how we could help you or your organisation. There's no obligation - we're happy to hear what you're after, and we can almost certainly help!

Remember, our training is designed to be useful, affordable, and fun!