In Education

“Great to have some expert advice!” That was the reaction to our latest copywriting training session at Loughborough University this week (13 April).

We’ve been sharing our experience and advice with marketing officers at the award-winning university after the web and digital team asked us to run a series of online half-day courses.

Their invitation came after a highly praised course which we ran last year for City, University of London last year, building on our experience of major copywriting projects for universities, including Swansea, Southampton, Cardiff, and City.

The first session was at the end of March and the second last week. We’ll conclude the series in May. By then, we expect to have met some 50 members of the marketing team.

The sessions, run by senior consultant Andy Weltch and writer Mark Hawkins, cover: getting started; approaching the writing process; writing for different audiences; writing persuasively; and avoiding common mistakes.

Among many thank-yous, one delegate messaged: “Thank you so much for your time! Great to have some expert advice!”

Loughborough has been named the best university in the world for sports-related subjects for the sixth year running by the global QS higher education league table, based on its reputation in academia and industry, as well as its research impact.

It was University of the Year at the WhatUni? Student Choice Awards in 2020, 2018, and 2015. It has also been University of the Year in the Times and Sunday Times Good University Guide twice.

If you need expert help to create web content or for any writing project, or if you’re interested in training, check out our services and contact us to discuss.

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