In Client news

We’re excited to have joined forces again with our friends at EMPRA to win a third major project – a £50k contract to write course page content for City, University of London’s new website.

We’ve previously pooled resources with EMPRA, the Hampshire-based education marketing agency on other projects, enabling us to provide a comprehensive expert service for university clients.

City’s Web 2020 project involves redeveloping the university’s website, with our team creating new content for hundreds of course pages and other parts of the new site.

City, University of London was founded in 1894 as the Northampton Institute on its present site at the heart of London, close to the financial hub in the Square Mile.  With a focus on business and the professions, it attracts some 20,000 students (46% at postgraduate level) from more than 160 countries.

EMPRA mainly focuses on working with schools, further education and education businesses, including MetFilm School, while our work is mainly with universities, as well as in sports, the arts and business.

Ruth Sparkes, managing director at EMPRA said: “Our two firms work very well together, we’re able to pool resources and tap into each other’s strengths to ensure that our joint projects are the best they can be.

“Both businesses continue to work independently, but this partnership has opened up opportunities, drawing on each other’s expertise enabling us to bid for larger projects.”

Previously, we have worked with EMPRA on similar large-scale web projects for the University of Southampton and Swansea University. The Swansea project last year won silver in the best website category at the Heist education marketing awards and gold in the AVA digital awards.

The City contract, which was awarded after a competitive tender in November 2019 is due to be completed in June 2020.

Our expertise has been in demand in London lately: we are also working with London South Bank University on a new newsletter for staff.


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